A roll of film usually has an expiration date of two years after the date of manufacture. So what happens to the film after it expires? The result is unpredictable! Some of the visual effects of an expired film are color fading, fogging, and skewing toward magenta.

Bodega is a locally owned lab that develops expired films. The custom typeface design was inspired by the flowing movement of the film roll. The visual identity incorporates Wolfgang Tillmans’s photography, which gives a unique vintage everyday style.